The biggest International Sport Federation event in its history

To develop the “ISF Gymnasiade Bahrain 2024” brand,  we were inspired by a variety of aspects starting with the literal meaning behind the word “Bahrain” which translates to the “two seas” thus establishing the unique shades of blue seen across the brand. The four shapes used to create the logo were selected to convey the four major pillars of the ISF games: Sports, Education, Environment and Culture, which represent the cornerstones of Bahrain as a host nation that is heavily vested in promoting athletic competition and academic achievement amongst its youth. Our development of the brand’s mascots also took into consideration Bahrain’s rich and diverse history as each mascot takes on the appearance of one of Bahrain’s exotic wildlife creatures with their names representing the different civilizations that flourished in the island of Bahrain.